Ql. Are these Wrought Iron Beds
Q2. Steel bedsf v/s. wooden hand
Q3. NIDRA beds v/s. competition.
Q4. NIDRA range of beds
Q5. Customer base.
Are these Wrought Iron Beds ?
These beds are made of CRCA ( Cold Rolled Closed Annealed ) Steel,a
far superior material in strength, finish, and other properties,
than wrought iron. Technically Steel is obtained by further refining
and alloying Iron which is wrought - meaning of wrought is "incomplete".
Wrought Iron cannot have a good finish unless corrected superficially
by paint putty etc. Hence usually garden railings and outdoor furniture
is made in Wrought Iron where finish and other above mentioned conditions
do not matter.
Steel beds v/s. wooden hand crafted beds.
A2. Wood, obtained by chopping off trees, whose existence in nature
is essential to maintain the Ecological balance, is a dwindling
resource and hence usage of wood in furniture is being discouraged
from the Ecology point of view. Processed wood as Plywood, chip
board, MDF ( Medium Density Fibre ) Board, etc.,, are in the market
as the next best alternative to wood and being put to use by people
who are more Eco conscious. But a larger section of the educated
and conscious population which fall in the Eco friendly category
are now avoiding entirely the use of wood in furniture by resorting
to alternative materials, like plastics, aluminium, steel, etc.
Steel among the alternatives is not only the strongest material,
comparatively cheaper but also can be formed, shaped, etc., in a
production setup to accurate repetitive standards and can be given
a long lasting finish in pleasing colours and hence has in recent
times found a wider acceptance in furniture applications. Beds as
all users will agree, do not fall in the static furniture category,
but fall in the dynamic category due to the type of its use. Hence
beds of steel, due to superior fastening /joining techniques will
be more long lasting than wood tenon joints. Other numerous advantages
of steel over wood are that steel will be insect free; wood would
absorb moisture, hibernate bugs, termites, etc. Wood further would
be adding fuel to an unfortunate event of fire propagation. Lastly
Steel would need very little maintenance over the years.
NIDRA beds v/s. competition.
A3. NIDRA beds exhibit modular designs, CKD (Completely knock Down)
concept, coupled with the philosophy of Continuous Improvement in
their products with a view to pass on the benefits to the customers.
Reasonably priced to give value for money to the customer. Modular
concept protects the investment of the Customer from product outgrowing
over age. Well engineered without sharp comers, the products are
safe for use by all recommended ages. Good and quality conscious
manufacturing of products is done by using Eco friendly engineering
NIDRA range of beds
A4. The NIDRA range of beds get classified based on Single beds.
Double beds,Bunk beds. Space saving folding beds, etc., with Under
Bed Storage units of different types - Drawer type and floor model
( with or without lid ). Further in each category of the beds the
range is added by the frame designs for the Head and Leg side; Head
side with the leg side plain; and so on. The bedstead are of 3 different
types namely at the bottom end the Wire Mesh bedstead, followed
by the Slat type bedstead and topped by the all steel Shelf type
bedstead. Finally the joining system of the bedstead and the Head
and leg frames varies - the Kangaroo Pouch spigot system or the
Shaft Flange bolting system. The multi colours that the beds are
powder coated, along with the decorative fittings and functional
elements add the final flavour to the beds aesthetics.
A5. NIDRA customers range from the individual home segment customer
- a base of more than 8000 satisfied customers in and around Mumbai
to the Institutional segment. The list of prestigious customers
range from Educational Institutions, to hotels, hostels, lodges,
guest houses, hospitals etc., supplied with the NIDRA standard or
specially designed beds as in the case of Beds in Residential Quarters
of various Offshore Oil Rigs. The Customer Expectations Servicing
is done by the able Marketing team, assisted where ever necessary
by the Technical team and the span of NIDRA beds Distributors and
Dealers spread out over the geographical area.